When you are starting out, you might get caught up in the rat race for sales and you forget all about lead generation. The rat race is all about getting to the customer first for that sale. You disregard everything else including your customer’s feelings. This kind of sale-first approach might seem to show results in the beginning, with increased sales from unique buyers, it will eventually decrease. There are only so many people who will buy when they don’t have enough time to think.
Lead generation does not focus on the immediate sale. It feels out the waters to determine potential buyers. There are several ways you can create leads and gather information for leads. Here are four ways you can generate interest in your company and product:
- Personal referrals
In an increasingly online world, never forget that the original and continually evolving form of creating interest is through word of mouth. People will not always trust a company on their word, you are a business, and the interest of the business does not always equal the interest of the people.
Personal referrals act as a confirmation that everything they have heard about your company is all good or not as bad as the public think it is. To get personal referrals, continue to have excellent services and after you have a satisfied customer remember to prompt them to come again with friends.
- Promotions and events
Another old-school way to generate leads is to have interactive promotions and free events. Let the people try out your products, have people jot down the qualities and ask about how they feel about the product. Do not forget to generate hype. These steps are all key to creating an approachable and memorable experience. So, when people go to stores or consider a type of service, they will remember yours.
Not all telemarketers cold call people randomly. Find a company that specialises in lead generation for B2B(business to business). Telemarketing companies do the grit work for you, doing the market research, and interest surveys. Your sales’ staff can focus less on trying to generate interest and put their energy towards closing deals. Focusing on lead generation for B2B allows you to have potential bulk sales and collaborations. If large companies use more of your product, it will help you establish your presence.
- Social media
A more tech-savvy way to generate interest is to have an accommodating online platform and engage in social media. The initial hesitancy is that people do not know who you are and what you do. Remember to fill out your ‘About’ page and include frequently asked questions to break the ice between you and the consumer.
You can also use your online platform to ask your followers to answer critical surveys and understand how you can better address your demographic. Post testimonials and other blog-like content to generate interest in your company and products.
By using these four methods, you can generate leads with your customer in mind.