Undoubtedly, your website is one of your most important marketing tools. If your website is visually unattractive and provides little useful information or is difficult to navigate, customers will stay away. Nowadays, customers are bound to check out your business online before visiting your store or availing of your services. Making your customer’s online experience a pleasant one is therefore absolutely essential.
Though it may be tempting to “DIY” your website and use one of many free website building templates, you may want to consider approaching professional website designers, if you are serious about creating a strong online presence.
Think Customer Experience
The design of your website, visually and in terms of navigation, must focus on the needs of your website visitor. Imagine yourself as a potential customer and identify the elements required to present your business, products and services in the best possible light. If you are selling products online, the shopping process ought to be exceedingly easy and straightforward.
There are a number of things that can considerably improve the experience your customers have when visiting your website:
The visual impact of your website must be strong and yet not overpowering. An good medley of text and images works best. If you are selling products include product pages with descriptions. If it is a service you’re providing, attribute a page to each one, outlining exactly what you are offering.
Invest time in creating informative content. If you are unsure about search engine optimization, hire a professional, after all you would like your business rank as highly as possible. Strong content is known to increase visitor numbers. Remember, your homepage is like a company brochure and gives you the chance to shine.
Blog and Subscriptions
To build a long-term relationship with customers, creating a blog is essential. Ideally, your blog content will be strong enough to lead to subscriptions. There are ways of enticing viewers to subscribe. Some businesses offer sign-up bonus, while others promise interesting weekly newsletters. Subscribers can then receive regular updates and your business will remain visible to them for a prolonged period of time.
Ease of navigation is just as vital. Little is more frustrating than a slow, visually confusing site. Your website visitors need to be able to switch from one section of your website to another with ease. If you are selling products online, shopping ought to be super-easy. Don’t overload your website with too much information, annoying pop-ups or a pile of ads.
Your Website – Your Chance to Shine
The more professional your website looks and the more user-friendly it is, the more likely visitors are to return and become your clients. Your website puts your business on display and you have to make sure to highlight your strengths as decisively as you possibly can. Provide informative and educational content and the occasional bit of fun. Your website it your customer’s first port of call, make sure it’s not the last.