When trust and marketing can go hand-in-hand, you know you’re onto a winning concept, but there’s absolutely no need to restrict yourself to boxes and wrapping paper. In fact, in order to help you with this branding aspect of your business, there are many companies (like Epic Packaging, for instance) that are ready to lend their hand. You just need to do a tad bit of research and pick your choice.
That said, here are just a few benefits your business could yield by upping the ante and providing personalised printed ribbons.
An Added Opportunity to Delight
It takes a lot to stand out in today’s busy marketplace, so anything you can do to edge out the competition is going to be to your advantage. What you really need to be doing is delighting your customers, and offering personalised printed ribbon to your packaging is going to do just that.
Adding ribbon to a gift or other product is something that gives each item an extra special touch. If you are thinking of sending out some goodies and an informational booklet (visit this link to know more) to your current/potential customers, then wrapping it up and tying a neat, personalised ribbon would be a great finishing touch. People will love the freedom to go just that little bit further, and anyone receiving the product will be just as charmed. Both the giver and the receiver will be more likely to think upon your business fondly the next time they need a similar item.
The Chance to Reinforce Your Brand Identity
Brand identity is vital; even if you’re providing your own products direct to the consumer, using personalised printed ribbon is ideal. By printing your own name on the ribbon, you can effectively brand the packaging and make your business look more professional. It’s a step that your customers are always going to appreciate, and having more room to promote your business is never going to be a bad thing.
The Ability to Offer More
Ribbon can be purchased in numerous different colours, materials, and widths, so you really can create an option that perfectly reflects your business, and that’s just the tip of the iceberg. Since even custom ribbon is quite cheap to order, as well as very easy to store, you can order several different types covering different occasions. Instead of branding with your company name and colours, you can let customers choose different wordings, such as ‘Happy Birthday’, ‘Merry Christmas’, or even ‘Get Well Soon’, with appropriate colours used for each option. Again, going the extra mile will always be appreciated.