When you design a banner, there often isn’t much space for elaborate graphics or great visual content – the design of the roller banner or pull up banner is such that the message needs to be understood quickly, and pictures often get in the way of the true message of the banner. Designers are often tempted to do something quirky when it comes to the fonts or the lettering, just so there’s some spark. Mind you, this may be a mistake. Fonts are important.

There are some fonts that work brilliantly for pull-up banners and stands, and there are fonts that simply don’t do the job at all; as a matter of fact, some fonts do more harm than good. Here are some top ideas on the most effective fonts for any pull-up banner or pop-up stand.

Be bold

Perhaps, you are in need of banner printing in Rocky Mount, NC, or any other location where your business is based. If this is the case, you’re likely exploring the type of banner design that resonates with your audience. Keep in mind that clarity is essential while designing a banner – your message should be easily visible and comprehensible from a distance. Emphasize boldness in your lettering; this doesn’t necessarily entail shouting your message in large, bold letters, but rather ensuring they distinctly stand out against the background with a crisp appearance. Choose fonts that reflect this clarity and readability to effectively convey your message.

Fonts for large banners

It’s tempting to think that, when you have a lot of space (which is the case with large banners), you can simply put more letters on the canvas – that you can say more. It’s an illusion; don’t do it. Keep your message as simple as possible and have your fonts reflect that. Sans serif is a great choice for this, as is script font if you want to replicate handwriting. Be careful of the latter, however – make sure the message stays clear.

Smaller banners

As with large banners, sans serif will work just fine. The other choice (script font) should be avoided, however, as you may make it hard for the customer to read.

Fonts to avoid

Avoid scribbles and too many curves. Also avoid Comic Sans ms (once a favorite of many), as it makes you look – well – comical. Last, but certainly not least, avoid shouting by using all capital letters.

Remember: the purpose of banners and pop-up stands is to drum up interest and get more sales – it’s not there to look cute or artistic. It’s often tempting to make the fonts livelier than they should be, simply because you want to make an impact, but often that impact that you want is accomplished by keeping it as clear as possible. It’s all about being bold and about being clear. It’s about capturing the attention of the customer. It’s about being able to relate, and have the customer relate to you.

Image attributed to Pixabay.com