One of the best reasons to buy custom designed bags for your business is being able to choose exactly how your bags are printed. It’s a great chance to increase your branding and showcase your business to new customers, and there are plenty of tricks you can use to make the most of those advantages – one of the most beneficial is adding a QR code.

QR codes, if you aren’t aware, are those square barcodes that can be scanned with a smartphone. Here are just a few reasons why you should use one on your branded paper bags.

Numerous Uses

The best thing about a QR code is that you can program it to do almost anything. Scanning the code can add you to a mailing list, provide special offers, or simply take you to a company website. This provides your business with a fantastic way to interact with customers.

No Timing Problems

One of the issues with providing printed offers on a bag is that they might go out of date. With a QR code, you can change offers at will. If someone happens to scan a QR code on one of your bags a year from now, they’ll still be taken to a relevant and up-to-date page.

Easy to Track and Analyse

In an increasingly digital world, knowledge is power. One of the fantastic things about QR codes is that you can track and analyse exactly how they are used. You’ll be able to see which offers are attracting which customers, and you’ll then be able to finetune how you’re operating to appeal to more and more people.

Convenient for Customers

QR codes are convenient for customers as well as for businesses. If something grabs their attention or they like your business, all they have to do is scan the code quickly with their phone. No need to remember anything or write anything down; the process is quick and easy.

Design-Friendly

Finally, QR codes won’t mess up your current design. They are quite small, so you can print one at the corner of your bags without interfering with any branding you’ve previously developed.